Contango’s SmartWrapper gives us much needed visibility and control over our Header Bidding partnerships while decreasing page load time, increasing overall inventory, and ensuring a positive user experience. The platform solves for the lack of transparency of how these partners perform by providing in-depth partner level reporting including bidding, winning, and response rates which makes it easier to maximize the value of each relationship. We also saw a 12% improvement in page load time from the moment we began using them.
Contango simplifies managing your demand partners easier than ever before. Now publishers can simplify both the integration and maintenance of their wide breadth of revenue partners (e.g., SSPs, exchanges, DSPs, networks and advertisers) using only a single wrapper tag.
Sequential auctions (or “Daisy Chaining”) is a suboptimal method to increase competition and revenue. Unlike the impression loss inherent with sequential auctions, Contango’s SmartWrapper feature enables publishers to maximize their revenue using the new Header Bidding solution, which offers concurrent auctions across all demand partners.
Many sell-side vendors offer revenue maximization tools beyond their own marketplace. Nearly all of their revenue models put them in conflict with the interests of publishers. Contango offers a ZERO-commission Software-as-a-Service solution to enable you to increase your revenues by getting the highest value for each impression.